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How To Use Word Of Mouth Marketing

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How Can Word Of Mouth Website Marketing Help Your Business Online?

We all know that word of mouth marketing is always the best way to get quality customers to business. But how can you consistently use this marketing strategy to build your business?

Learn some new strategies to make this work for your business by taking a look at these word of mouth stats below.

Word of Mouth Marketing Statistics and Trends

+ Word of mouth drives $6 trillion of annual consumer spending and is estimated to account for 13% of consumer sales.

+ People are 90% more likely to trust and buy from a brand recommended by a friend.

+ Word of Mouth impression results in 5x more sales than a paid media impression.

+ 88% of consumers placed the highest level of trust in word-of-mouth recommendations from people they know.

+ Brands that inspire a higher emotional intensity receive 3x as much WOM as less emotionally-connected brands.

+ 28% of consumers say word of mouth is the most important factor in strengthening or eroding brand affinity.

+ 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.

+ 70% of respondents are planning to increase their online WOM marketing spend, and 29% will increase their offline WOM marketing spend.

+ 82% of marketers use WOM marketing to increase their brand awareness, but 43% expect WOM marketing to improve their direct sales.

When planning your business marketing strategy we always recommend including referrals as top priority. Consumers are 50 times more likely to buy something if it is recommended by friends or family.

Growing consumers are avoiding traditional advertising at all costs and the statistics are alarming. 94% of clients skip pre roll ads while 91% have unsubscribed from mailing lists. The newest trend is that 86% of consumers are skipping TV commercials or using their DVR more often.

The greatest thing about Word-of-Mouth is that is keeps spreading! It takes just 1,000 customers to generate Half A Million conversations about a brand.

Mark Zuckerberg Said “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more that the best broadcast message. A trusted referral is the Holy Grail of advertising.”

HylthLink is a resource that will recommend and refer online website visitors to trusted businesses online. Consumers visit HylthLink to find online or local businesses that are top rated and trusted. Our mission is to help grow Word of Mouth referrals online by interviewing and featuring the most trusted businesses throughout the world.

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