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Websites Stats You Should Pay Attention To
+ There are currently over 330.6 million registered domain names as at the first quarter of 2017. This explains why it can be difficult coming up with a good domain name that is yet to be taken.
+ Domain name registrations have grown by 3.7 percent year over year.
+ About 38.8 percent of all domain names use the leading .com domain name extension.
+ There are 1,547 domain name extensions (TLDs) as at the 17th of August 2017.
+ The most expensive domain name ever sold is LasVegas.com, which was bought in 2005 for a whopping $90 million.
As an example when we were searching for a business name we were not able to purchase the domain HealthLink so we had to change the wording up a little and buy the domain name HylthLink.com. We had some choices to make between buying the name HealthLink with an .io or .co or stick with the .com at the end of the domain. We decided to risk the misspelling of the business name to build a brand name with the .com at the end to help our search rankings.
Web Hosting/Website Statistics and Facts 2017
+ As at August 2017, there are 1.24 billion websites in the world.
+ The world’s first website was published on August 6, 1991 by British physicist Tim Berners-Lee.
+ 51.8 percent of all internet traffic comes from bots, while only 48.2 percent of internet traffic comes from humans.
+ Google is the world’s most visited website, followed by Youtube and Facebook. Chinese search engine Baidu is the world’s fourth most visited website.
+ With 58.8 percent market share and about 20.6 million active sites, WordPress is the world’s number one CMS. It hosts sites like The New York Times, Forbes and even the Facebook Blog and has been powering blogs created since 2004.
+ The number of hacked sites in 2016 increased by 32 percent compared to 2015 — and Google has publicly said it isn’t expecting this to reduce anytime soon. We have a guide on how to secure WordPress from hackers.
+ Google uses site speed as a ranking factor. Here you can find the best web hosting companies.
When setting up our website HylthLink.com we choose to host our business on the most reliable hosting company we could find. If you choose to use cheaper website hosting you are risking site speed and potential down time for your website. By focusing on having a faster website you’ll increase your Google search ranking.
E-Commerce and Conversion Statistics 2017
+ The e-commerce industry is responsible for about $2 trillion in annual sales.
+ For every $92 spent on generating traffic and getting customers, only $1 is spent on converting these customers.
+ Only 35 percent of shoppers are willing to pay for delivery on online orders at all. The remaining 65 percent are unwilling to pay for shipping on online orders.
+ $0.56 of every dollar spent in an offline store is influenced by a digital interaction.
+ Only 22 percent of businesses are satisfied with their conversion rates.
+ Men spend 28 percent more money online than women.
+ People spend an average of 5 hours per week shopping online.
+ 95 percent of Americans shop online at least yearly.
+ Price determines where 87 percent of Americans shop. Shipping cost and delivery speed determine where 80 percent shop, and availability of discount offers determine where 71 percent shop.
+ Being in the first position in Google will result in a click through rate of 34.36 percent for desktop computers and a click through rate of 31.35 percent for mobile devices.
+ Businesses that calculate ROI are more likely to have an effective marketing strategy — up to 72 percent.
+ Ad-blocking cost businesses over $22 billion in 2015 alone.
+ 58 percent of buyers want the first sales call to include information about pricing while 65 percent of people want the first sales calls to be focused on goals.
+ 55 percent of e-commerce sales occur in branded stores while only 45 percent of sales occur through marketplaces.
+ Of the sales that occur through online marketplaces, Amazon is responsible for about 80 percent of sales.
+ An average of $488 is spent annually shopping on online marketplaces.
+ The best day to send an email is on a Wednesday, and the worst day to send an email is on a Thursday.
+ Slow loading websites cost the U.S. e-commerce market more than $500 billion annually. To avoid that, go and find yourself a reliable host from those web hosting reviews.
+ 8 out of 10 consumers will shop online if offered free shipping.
+ Personalized recommendations can increase conversion rates by up to 5.5 times.
+ 51 percent of U.S. online shoppers cite slow site loading times as the top reason they abandon a purchase.
+ While mobile internet usage is high, desktop and tablet internet usage still leads for conversions; an estimated 8.52% of desktop users add to cart and an estimated 2.78% convert to sales. This is much higher than Smartphone conversion rates with an estimated 4.70% add to cart rate and an estimated 0.80% sales conversion rate. The number is much higher when you consider conversion rates from tablets and other mobile devices, but desktop still leads when it comes to actual sales.
+ An increase in site speed from 8 to 2 seconds can boost your conversion rate by 74% (this is based on data monitoring real user activity from 33 major retailers).
+ Increasingly shrinking attention span keeps influencing e-commerce; in 2010, a page that took 6 seconds to load suffered a 40% loss in conversion. Today, a page that takes 6 seconds to load will experience a 50% loss in conversion.
+ The abandonment rate for mobile shopping cart is higher (at 97%) than that of desktop shopping carts (at 70 – 75%).
+ The average human attention span has declined from 12 seconds in the year 2000 to 8 seconds now. This is much shorter than the attention span of a goldfish (at 9 seconds). This was revealed by a recent study by Microsoft Corp. that surveyed 2,000 people and monitored brain activity of 112 others using electroencephalograms (EEGs).
+ Worldwide B2C e-commerce sales reached $1.7 trillion in 2015, and it is estimated to reach $2.35 trillion by 2018.
+ A single second delay in your website loading time can result in a 7 percent loss in conversion, and 40 percent of web users will abandon a website if it takes longer than 3 seconds to load.
When setting up our pricing and sales pages we always refer to numbers and stats like these. When creating ConversionLinks.com our website conversion tool we focused on providing all of our testimonials, videos and contact information to build an online relationship with our website visitors. When a consumer visits our pricing pages we always make sure to have some sort of contact button or chat so we are there to always answer any questions they may have.
Mobile Internet Statistics and Facts 2017
+ There are more mobile Internet users than desktop Internet users. There are 3.5 billion global mobile Internet users as at August 2017.
+ Mobile devices influenced sales to the tune of over $1.4 trillion in 2016.
+ Mobile commerce revenue was $170 billion in 2016, and it is estimated to be $694 billion by 2019.
+ The average order value for online orders placed on Smartphones is $115.52 while the average order value for orders places on Tablets is $106.98.
+ Of the 2.79 billion active social media users in the world, 2.55 billion of them actively use their mobile devices for social media-related activities.
+ 90 percent of the time spent on mobile devices is spent in apps.
+ Mobile traffic is responsible for 52.21 percent of internet traffic — compared to 42.16 percent from the previous year.
+ While the total percentage of mobile traffic is more than desktop, engagement is higher on desktop. 55.9 percent of time spent on sites is by desktop users and 40.1 percent of time spent on sites is by mobile users.
+ By 2020, mobile commerce will account for 45 percent of all e-commerce activities — compared to 20.6 percent in 2016.
+ Engagement is up to four times better on mobile apps than on mobile web.
+ At least 70 percent of people dislike mobile ads.
+ About 400 million mobile users use ad blockers to avoid seeing ads on their mobile devices.
+ 30 percent of all mobile commerce comes from mobile devices.
+ Mobile ad spend is expected to represent 72 percent of all digital ad spend in the U.S. by 2019.
+ 82 percent of people use their smartphones to research purchases they are about to make in a store.
+ 66 percent of shoppers have decided not to buy an item they were considering buying due to shipping costs.
+ 72 percent of females and 59 percent of males have abandoned a purchase due to shipping costs.
+ 78 percent of shoppers want e-commerce sites to include more images on their products pages.
Keeping these stats in mind we knew that our marketing strategy needed to be strictly online. With the growth of mobile users we made sure to make a mobile first website on HylthLink.com. By setting up mobile first and making that our top priority we knew that we’d be setting ourselves up for success. Always remember most of your website visitors will be on a mobile device when visiting your website so make sure to always give a good experience.
Social Media Statistics 2017
+ There are 2.79 billion active social media users in the world. This is an increase of 21 percent from 2016.
+ Facebook now has over 2.01 billion monthly active users.
+ Instagram has 700 million monthly active users.
+ Twitter has 328 million monthly active users.
+ LinkedIn has 112.5 million monthly active users.
+ 28 percent of adult internet users use Instagram.
+ Over 85 million photos and videos are shared on Instagram daily.
+ Visual content is 40 times more likely to be shared on social media than any other type of content.
+ Facebook status updates with images get 2.3 times more engagement than Facebook status updates without images.
+ People are 80 percent more likely to read content that has colored visuals.
+ Infographics are 3 times more likely to be liked and shared compared to any other type of content on social media.
+ 4 out of every 10 mobile user uses Facebook messenger.
+ Mobile is responsible for 87 percent of Facebook’s ad revenue.
+ Social media influences the shopping activities of 23 percent of online shoppers.
+ 30 percent of online shoppers are willing to purchase a product on social media sites.
+ Social media ad spend is expected to overtake newspaper ad spend by 2019.
As a website business owner we suggest that you really pay attention to stats like these to help you strategize your future online growth. If the business owner can pay attention to trends and stay one step ahead we expect great results for your website. By setting up your website now the owner will be setting themselves up for future internet growth online.
If we brought you value in anyway we ask that you please leave us a comment or questions below and share with someone that owns a website. If you can help others with their business growth and help them optimize their website you’ll bring value to more people which will help you grow your online network.